A few days ago, Electronic Arts made a new name with the surprising announcement that the popular football series of the company could receive a new name in the foreseeable future. Later failed that disagreements could be at the amount of the license fees to be paid and an expansion to further licensees of the trigger.
The Power Poker between Electronic Arts and FIFA went to a new round at the weekend. Thus, the umbrella organization of football in a statement demonstratively emphasized that cooperation with other companies are considering. The aim is to set up the FIFA brand wider.
FIFA wants to cooperate with other companies
In the explanation of the FIFA it says: The FIFA is optimistic about their long-term future in the field of gaming and eSports after making a comprehensive and strategic evaluation of the market for gaming and interactive conversation.
In the further course, directly towards Electronic Arts The Future of Gaming and Esports for Football Actors has to include more than one party that controls and utilizes all rights.
FIFA see potential in cooperation with other developers and their games. In addition, the umbrella organization believes that several technology and mobile companies are actively compelling to be associated with FIFA, their platforms and global tournaments.
FIFA works with various stakeholders in the industry, including developers, investors and analysts to develop a long-term perspective for the gaming, esports and interactive entertainment sector, the further statement.
How deep the trenches seem to be in the meantime, the fact illustrates that FIFA 22 , the latest football match of Electronic Arts, is not even mentioned in the explanation of FIFA.
After Konami with the PES series has a questionable path, giving up the name, and with the free-2-play successor Efootball showing a fracture landing , is the FIFA series around the Only football simulation of this order of magnitude, even if now competition premium .
Electronic Arts attracts naming change
The discrepancies between Electronic Arts and FIFA were known on 7 October 2021, when EA announced in a press release that the publisher checks the license agreement with FIFA. All other licenses for leagues, players and stadiums will be preserved according to EA, as they are hearing from the FIFA license.
Through the years of construction of our global franchise, we also know that authenticity for the gaming experience is crucial, said it. That s why we focus so much on the collective strength of over 300 individual license partners who give us access to more than 17,000 athletes in over 700 teams, 100 stadiums and over 30 leagues around the world.
Other messages on the FIFA series:
Reasons for the threatening renaming of the series Brand protection entry indicates the future title
Fortan should also be continuously invested in partnerships and licenses. And the EA collection can be seen. The Publisher secured the rights to the UEFA Champions League, UEFA Europa League, the Conmebol Libertadores, the Premier League, the Bundesliga and Laliga Santander, to name only a few examples.
On October 11, 2021, the news followed that EA has submitted several trademark applications for EA SPORTS FC . In addition, it became known that the publisher could extend the contract with the FIFPRO footballer trade union. Whether there will be a FIFA 23 from EA Sports, is ultimately open. Due to the current market situation, however, naming in the monopolist is likely to be secondary.
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