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Microsoft Vs. Sony: The Inside Story Of Activision Blizzard's Feud And What It Means For The Future

The purchase of Blizzard Activision continues to give much to talk about. As the European Commission prepares to issue an opinion on this process, Microsoft's vice president has accused Sony of lying to this body and, once again, the exclusivity of Call of Duty is the main theme. Recently, it was discovered that Sony, supposedly, mentioned the regulators that Microsoft could keep Call of Duty on other platforms that are not from PlayStation. Along with this, it was pointed out that Xbox could harm the performance of the activation saga in other places. Given this, Frank X. Shaw, Corporate Vice President of Communications of Microsoft, issued a series of tweets where he commented that this is false. This was what he said:

I have heard that Sony is informing people in Brussels stating that Microsoft is not willing to offer them parity for Call of Duty if we acquire Activision. Nothing is further from reality.

We have made it clear that we have offered Sony a 10-year agreement to offer them parity in terms of deadlines, content, characteristics, quality, gameplay and any other aspect of the game. We have also said that we are willing to make this comply with a contract, normative agreements or other means.

Sony is the consoles market leader and would be a challenge to the business logic that we exclude the PlayStation players from the Call of Duty ecosystem. Our goal is to carry Call of Duty and other-as we made with Minecraft-a more people from all over the world so that they can play them where and whatever they want. At the moment, Sony has not issued a statement to clarify these statements, or defend its position against the purchase of Blizzard Activision. On related issues, Phil Spencer talks about what he has learned with this process.


Similarly, Blizzard faces a difficult situation by Overwatch. Editor's note: For this point, it is clear that Microsoft plans to keep Call of Duty as a multiplatform franchise. If Sony wants to continue using this argument against him, the approach should be to ask what will happen in 10 years, when this franchise supposedly becomes an exclusivity.


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